1."Women are supposedly rising in status throughout the media due to the use of naked, explicit and suggestive photo spread and images"
2."The scantily dressed females represent women as sex objects and exhibit an overpowering masculinity to the audience and therefore re-enforce negative stereotypes in the media"
3." It enhances the stereotype to men that women are only objects of their sexual desire, and should therefore conform to what they view as attractive. This relates to the 'hyperdermic needle' theory"
4."A dominantly male audience reflects and enforces the theory of 'Laddism' and the winning formula has been defined as "Beer, Sex and Babes'"
5." The magazines Loaded and FHM both feature women on the front cover scantily dressed or even naked as their sales lure, a common convention followed by most pornographic publications."
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