Hegemony Vs Pluralism

I feel that there are some aspects of both beliefs that i agree with and some that i disagree with.
Hegemonic model has the belief that the audience is brain washed and minipulated by the powerful groups of society such as the government, media institutions and the rich. I feel that this is true to an extent as there is some evidence to suggest that vulnerable groups of people are likely to be influenced by and sometimes immitate things that they see. On the other hand, i feel that audiences are far more aware of how the media and powerful social groups operate. This could be due to things such as the introduction of media studies as a subject which educates people about how audiences can be shaped to conform to certain models, therefore allowing them to have a more active mind and way of thinking. Also the fact that there is a very diverse range of texts available today. I think that on the whole I cannot say i agree with one more than the other as i support some of the ideologies in both Hegemony and Pluralism.