Historical ad #1 -Cadbury's Flake advert - 1985

The fact that the woman is seen running freely by herself through a field of flowers could suggest a zeitgeist of independence for women in the 80's, and a new start leaving behind days of being discriminated. This sort of ideology may attract women to the Flake advert as they're being made to believe through the representation that they are dominant and powerful. However, the use of the chocolate bar as a phallic symbol could be to support views of a patriarchal male dominant society.