Historical ad #3 - Shake n' Vac

The shake n' vac advertisement is trying to sell a household cleaning product in a way which promotes and represents ideologies of a stereotypical housewife role, through the main female character. The conventions of this role are highlighted through activities such as the woman cleaning her house and staying at home. The advert seems to imply that the role of being a housewife in the 20th century was very important as the woman is seen to be singing about the cleaning product.