Ideologies & Values in Rick Ross's 'This Is The Life'

The constant presence of provocotive females portrayed as sex objects who's job it is to please Ross in any way possible can be seen as very degrading towards women. Sexism is heavily present in this video, as is the emphasis on materialistic items such as money, jewellery and rs. The two aspects of this video (women and money) when combined together with a popular rap star who decides to name the song 'This Is The Life' can convey a troublesome message to the millions of easily influenced youngsters who listen to rappers like Ross. Ross most definately fits within the criterea of a stereotypical black rapper.