Representation in Rick Ross's 'This Is The Life'

There is clearly no lack of promiscuous women, money, alcohol, smoking and partying involved in this video, as is also clear in most of Ross's video's. However, is there a lack of moral values here? The women are represented in a way which is degrading, often just posing for the camera in lustful positions, wearing revealing clothing which portray them as being sexual accessories for the men in the video in order to make them seem powerful. Sadly, the audience of prodominantly teenage boys tend to believe that this is reality rather than fantasy and therefore emulate the way in which the protagonist (Ross) behaves. This link between women, money and power becomes more consistant and apparent within the genre of rap videos which provides more evidence to support my hypothesis.