Media Audience for Rick Ross's 'This Is The Life'

Ross's audience generally consists of teenage boys. It is a known fact that teenage boys are heavily influenced by music and video's in the media today. The effect that creating a link between promiscuous women and power in mainstream hip hop can be very negative on the young audience that artists such as Ross appeals to. By consciously focussing marketing efforts on attracting young teenage boys to aspire to have promiscuous women by their side and tonnes of money, the hip hop industry along with it's rappers are immorally leading the youth to believe that they can lead a life that is simply pretend.